Province mix
Membership profile
Where people are, how they found SAPG, and what they want
This section uses the signup form export, so it reflects member intent directly: location, discovery channels, stage in the journey, support needs, and community appetite.
Discovery channels
Social media and word of mouth lead the way.
Respondents could choose more than one source, so these are mention counts rather than a closed split.
What people need
Audience growth, community, and monetisation are the big asks.
Multi-select responses, so the totals overlap by design.
Journey stage
The membership spans from not-started to professional.
These responses also overlap, which is useful because many people are both learning and monetising.
Ecosystem context
How the podcasts themselves are framed
The podcharts listing gives us the public-facing shape of South African podcasting: categories, platform mix, local identity, and the words creators use to describe their shows.
Category split
Overall tags versus primary tags tell slightly different stories.
Platform mix
Podcast distribution is multi-home, not platform-locked.
Links point to a blend of owned sites, Spotify, YouTube, Iono, and hosted podcast platforms.
Local identity
South Africa and Africa are visible in the copy itself.
Description language
Stories, conversations, and growth language recur constantly.
These words are counted by presence across show descriptions, not repeated mentions inside a single listing.
Strong pairings
The genre combinations that keep showing up.
Top takeaways